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PodcastFeatured GuestsAsja Jefferson (Petite Code)
Asja Jefferson (Petite Code)
Featured Guest Profile

Asja Jefferson (Petite Code)

Founder & Product Creator  ·  TPC Online Shop

Speaks On

Sewing Business Creative Entrepreneurship E-Commerce Local Business (Florida)

Petite is the product creator and owner of TPC Online Shop, a handmade retail and e-commerce business launched in 2022. Her journey began years earlier when she learned to sew in middle school and started making practical items for her family. What started as something personal eventually became a business built around handmade products, quality materials, and a strong connection to community. Today, Petite creates products including silk- and satin-lined bonnets, do rags, tote bags, and other handmade pieces. Her approach to business is simple: create products she would want to use herself, stay intentional about quality, and grow at a pace that allows her to remain connected to the work.

Petite is the product creator and owner of TPC Online Shop, a handmade retail and e-commerce business she launched in 2022. But her sewing connection started long before the business. She first learned to sew in middle school and began creating practical pieces for her family, including aprons and chef hats for her siblings.

What started as something she made because her family needed it eventually became a creative outlet and, later, a business. As Petite continued developing her craft, she saw an opportunity to share her work with others while creating products that were useful, comfortable, and made with intention.

Today, TPC Online Shop offers handcrafted pieces including silk- and satin-lined bonnets, do rags, tote bags, and other products. Petite is intentional about the materials she chooses, the way each product fits and functions, and the details that make a handmade item different from something produced at scale.

For Petite, quality is personal. She considers whether she would use or wear something herself before putting it in someone else’s hands. She also continues to improve her designs as she grows, allowing the business to evolve without losing the handmade touch that made it special in the first place.

Her vision for growth is just as intentional. Petite wants to expand into boutiques while maintaining the personal connection and local feel of her brand. She is focused on growing at a pace she can manage while staying connected to the creative work she loves.

At the center of it all is purpose. Petite continues to sew because she genuinely enjoys creating, and she uses her craft as a way to connect with others, support her community, and give back. Her story is a reminder that a business can grow without losing the passion, craftsmanship, and purpose that started it.

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Speaks On

  • Sewing Business
  • e-Commerce
  • Small Business Community

Episodes